Did you know that flyers were among the earliest printed pieces ever produced? Called broadsides, these single-sided sheets were used primarily for advertising and political purposes. Now, flyers can be produced using a number of methods: color copying / color digital printing, full color process printing, black and white copying / black and white digital printing, and offset printing in one, two, or more spot colors.
While the technology behind them has changed, flyers remain as popular as ever in today’s business world. They’re easy to produce, easy to distribute, and, most importantly, easy to quickly scan and read. Flyers remain a highly effective and inexpensive marketing piece.